The Past and present of Digital marketing: Prettify Creative
December 16, 2023
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Today at least 170 million people use social media on a regular basis, the people who go to work will be very well aware with the core of Digital Marketing. To say it in simple words, Digital Marketing means to promote a product, person, services etc on any digital platform. Digital Marketing Institute describes Digital Marketing as using any digital channel or medium to promote product, services etc, among the targeted consumers.
Soon the digital marketing platforms will completely takeover the traditional marketing techniques. This theory is supported by the continuous growth in the numbers of digital content consumers. The thing is not only about the number of users, but Digital marketing has a lot of Advantages.
Digital Media lets you reach a humongous amount of people in a very short span of time. The advances in technology has made the customer base very wide for the Digital Marketers. The variability of devices such as Mobile Phones, Tablet, computers etc has made the usage time quite high. Most of these hours are spent on the Digital Marketing so it becomes the most favourable platform to get the targeted costumes.
Is Digital Marketing Successful?
As everything becomes more digital, fewer people are shopping in physical markets and more are buying online. This means there are many benefits to advertising your business online to reach the people who are there.
Advantages of Digital Marketing
Digital marketing lets you reach more people quickly. As technology has grown, people have started using tablets, phones, and computers more, which is where digital marketing is most effective.
The Start of Digital Marketing
Digital marketing began in the 1990s with the internet and Web 1.0, which let people find information but not share it online. Marketers were initially unsure about using the internet for marketing. The first online ad appeared in 1993, and then HotWired bought some banner ads. This shift towards digital marketing really started in 1994 with new technologies and the launch of Yahoo.
Timeline of Digital Marketing Evolutionrt Reply:
The 90s: The Dawn of Digital Search
The digital marketing journey began in the early 1990s with Archie, the first search engine, laying the foundation for online search. This era also saw the rise of Search Engine Optimization (SEO) as a key strategy in digital marketing. In 1994, a major milestone was reached with the introduction of the first clickable web-ad banners, revolutionizing online advertising. By 1997, the first widely recognized social media site launched, attracting 3.5 million users, a significant step in social media marketing. The late 90s were marked by the debut of now-dominant search engines, Google and Yahoo, in 1998, setting the stage for the next era of digital marketing.
The Millennial Generation: Economic Fluctuations and New Platforms
Economic Fluctuations and New Platforms
The new millennium witnessed a dramatic economic bubble that peaked and burst between 2000 and 2002, impacting many companies. Despite this, the digital landscape continued to evolve. The early 2000s saw the launch of several pivotal platforms, including LinkedIn in 2002, Myspace and WordPress in 2003, and Facebook in 2004, each playing a crucial role in the growth of digital marketing. Additionally, this period marked the rise of mobile text messaging as a popular marketing tool, expanding the scope of digital marketing strategies.
The Mobile Era: E-Commerce and App Culture
The latter half of the decade was significant for digital marketing, as e-commerce sales, particularly for giants like Amazon, exceeded $10 billion. This period also witnessed the rapid expansion of mobile app culture, with the introduction of Whatsapp, Instagram, and Snapchat, further diversifying the digital marketing landscape.
The Present: Dominance of Mobile and Social Media
Today, digital marketing is an integral part of our daily lives, with 65% of digital media time spent on mobile devices. The digital advertising industry has reached a monumental value of around $200 billion, with major contributions from platforms like Google Ad Words. Social networking, with an estimated 3.1 billion users, now spearheads the digital marketing revolution. The influencer marketing industry, propelled by bloggers and platforms like Instagram, has grown into a billion-dollar sector and continues to expand.
The Future of Digital Marketing
As we look to the future, digital marketing is poised for further growth and innovation. With new technologies emerging and consumer behaviors evolving, the industry is set to experience continuous development and transformation. Marketers and businesses alike must stay abreast of these changes to harness the full potential of digital marketing in this dynamic landscape.
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